Role: Brand Strategy • Brand Identity Design • Research • Messaging Development • Visual Systems
Client Background
Labor of Love is a storytelling and historical preservation initiative by the Inland Empire Labor Council designed to document, preserve, and share the history of organized labor throughout Riverside and San Bernardino Counties. The project highlights the stories of workers, families, organizers, and community leaders whose contributions have shaped the region’s labor movement.
Challenges
- Labor history is often overlooked or disconnected from contemporary audiences.
- Existing perceptions of labor organizations did not reflect the diversity of workers and communities represented.
- The project required a visual identity that felt both historically grounded and relevant to modern audiences.
- A clear messaging framework was needed to support future storytelling, educational programming, and community engagement efforts.
Solution
To address these challenges, a comprehensive brand strategy and visual identity system were developed to create a strong foundation for the initiative.
- Research & Discovery
- Conducted stakeholder interviews, audience research, and competitive analysis to understand project goals, audiences, and opportunities.
- Brand Strategy
- Developed positioning, messaging, tone, and core brand values centered on community, solidarity, workers’ rights, and historical preservation.
- Visual Identity Development
- Created a logo and brand system inspired by labor history, craftsmanship, regional heritage, and collective action.
- Scalable Brand Framework
- Established guidelines and visual assets capable of supporting storytelling, educational materials, exhibitions, events, and future campaigns.
Results
The resulting brand identity provided Labor of Love with a cohesive visual and strategic foundation for future growth and public engagement.
- Established a Distinct Identity: Created a recognizable brand that reflects the project’s mission and values.
- Created Strategic Alignment: Unified messaging, visual design, and storytelling under a clear brand framework.