Role: Lead Designer & Marketing Team Member

Client Background

The Inland Film Festival is a regional film festival celebrating independent filmmakers and storytellers from across the Inland Empire and beyond. As the festival continued to grow, there was an opportunity to establish a cohesive visual identity that could support marketing efforts, audience engagement, and long-term brand recognition.

Challenges

• Establishing a recognizable festival identity.
• Building a scalable brand system for future growth.
• Maintaining consistency across multiple platforms and campaign materials.
• Engaging diverse audiences, from filmmakers to first-time attendees.
• Representing a broad range of film genres and storytelling styles.
• Keeping annual campaigns fresh while preserving brand recognition.

Solution

A comprehensive visual identity and marketing toolkit was developed to create a recognizable and adaptable festival brand.

Key initiatives included:

• Development of the festival’s primary visual identity and brand system.
• Design of digital, print, and environmental marketing materials.
• Creation of annual campaign assets for social media, promotional materials, and event experiences.
• Expansion of the visual language through custom illustrations and creative assets.
• Development of film-inspired graphics that celebrate multiple storytelling mediums, including live action, documentary, animation, and experimental film.

Results

The branding system established a consistent visual identity across festival communications, marketing campaigns, and event experiences.